FOR IMMEDIATE RELEASE
Contact: Michael Ares
Auburn-based FetchMe Wins Against Large National Meal Delivery Companies,
Launches New Restaurant Marketing Packages
Unique Digital Marketing Platform, Alcohol Delivery Fuel Future Growth
AUBURN, AL, June 22, 2021 – FetchMeTM, the four-year old Auburn, Alabama-based restaurant marketing, takeout ordering, and meal delivery company, today announced a new package of digital marketing services for local area restaurants to help them engage more actively and effectively with their customers. By providing local restaurants and their customers with a variety of win-win marketing, operations, take-out, and meal delivery services, FetchMe continues to contribute to the survival and future success of these small businesses most severely impacted by the Covid-19 pandemic.
FetchMe has long offered local area restaurants a high-value, locally based alternative to costly national conglomerates like Uber Eats, Grubhub and DoorDash that have little appreciation for the needs of these small businesses and the communities they serve. As Covid-19 restrictions drastically limited on-premises dining, local restaurants – already operating on thin margins – were forced to rely on take-out and delivery orders to stay afloat.
“We were already working closely with our restaurant partners to help market and drive off-premises sales before the pandemic,” says FetchMe Founder and CEO Harrison Evola. “The relationships we’ve developed put us in the perfect position to help them even more when the pandemic hit through stepped-up digital marketing campaigns for take-out ordering and meal delivery. While we are beginning to see a return to on-premises dining, the value of take-out and delivery remains critical to local restaurant success.”
Agave Loco is an Auburn-based restaurant that has been working with FetchMe for years. Agave Loco owner Jorge Escalera pointed to the increased orders from new customers, higher engagement with existing customers, and larger average order sizes overall that have come from their partnership with FetchMe.
“We couldn’t be more pleased with the brand recognition and bottom-line ROI generated from our relationship with FetchMe,” says Escalera. “Harrison and his team deliver innovative marketing and operational value we would not be able to achieve on our own.”
Evola also pointed to Alabama Governor Kay Ivey’s recent announcement that the state will allow take-out and delivery of alcohol beginning October 1st as yet another way the company’s restaurant partners can expand off-premises consumption of the meals and beverages they serve on-site. FetchMe’s model of employing its own drivers vs. using independent contract drivers will make it easy for restaurants to take advantage of this new – and highly profitable – revenue stream without concern for the secure delivery of the alcohol transported.
“Alcohol is a critical component of a restaurant’s profit generation model – a high margin contributor – and this profit was taken away when the majority of meal sales went to take-out and delivery,” says Evola. “The ability to expand that key profit component to takeout and delivery will be an important source of growth for restaurants as they emerge from the pandemic. We are positioning our restaurant partners to capitalize on this service offering.”
The company also revealed plans to expand the company’s market presence beyond the Auburn-Opelika area. “We are looking to take the successful, local market business model that has been so successful here to other markets on a case-by-case basis, with new markets expected to be announced soon,” said Evola. “In addition, the legislation announced by Governor Ivey offers the potential to expand our planned alcohol delivery offering statewide.”
FetchMeTM is an Auburn, Alabama-based restaurant marketing, takeout ordering, and meal delivery services company dedicated to helping local area restaurants succeed by helping them engage more actively and effectively with their customers. The four-year old company is a model of customer-focused attention, providing local restaurants and their customers with a variety of win-win marketing, operations, take-out, and delivery alternatives that have become increasingly valuable in light of the tough challenges restaurants and their customers face as a result of the COVID-19 pandemic. The company’s high-value, cost-effective services have been extremely successful in helping supplement a challenging on-premises restaurant dining environment that is expected to remain for some time to come.